Ethos!!!
Seizing the moment and knowing what to say can influence a generation. At all important memorable times we have a famous quote that lines up with that moment. This is not a quiescence, a rhetor takes advantage of a moment to influence a person or group b persuading them and leading them. In war when a group is about to go to battle the leader or general speaks up on how far they have come and they need to fight to death for what they believe. At a half time in a football game the coach needs to take advantage of a moment and say how to fight and how to win and to pep up his boys. This is Ethos and we all need to be able to come to the plate when called upon.
This is what a rhetoric person does they say what needs to be said when they do not have time to think about it.
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